J9九游会AG

投资开酒店需要做好定位

投资开酒店需要做好定位

酒店(dian)(dian)(dian)是J9九游会AG 在外出(chu)行不(bu)可或缺的(de)选(xuan)择(ze),酒店(dian)(dian)(dian)的(de)生意好(hao)不(bu)好(hao),与(yu)选(xuan)址(zhi)有着(zhe)直(zhi)接的(de)关系(xi),所以创(chuang)业(ye)者们在为(wei)酒店(dian)(dian)(dian)选(xuan)址(zhi)的(de)时候一定(ding)要慎重,在市场上,有着(zhe)各(ge)种(zhong)形式(shi),各(ge)种(zhong)档次的(de)酒店(dian)(dian)(dian),它(ta)们有着(zhe)不(bu)同(tong)的(de)经营模(mo)式(shi),针对不(bu)同(tong)需求的(de)消费者,对于想要投(tou)资酒店(dian)(dian)(dian)的(de)创(chuang)业(ye)者来说,总是不(bu)可能让(rang)自(zi)己的(de)酒店(dian)(dian)(dian)过(guo)于全(quan)面,所以说开(kai)酒店(dian)(dian)(dian)之(zhi)前就要做好(hao)酒店(dian)(dian)(dian)的(de)定(ding)位工作(zuo),为(wei)之(zhi)后的(de)经营定(ding)下方向。那(nei)么,投(tou)资开(kai)酒店(dian)(dian)(dian)都要做好(hao)哪些定(ding)位呢(ni)?

根(gen)据属性和利(li)益定位(wei):酒(jiu)店产(chan)品(pin)本身的(de)属性以及(ji)由此获得利(li)益能够使顾客体会到它的(de)定位(wei)。如“豪(hao)华气(qi)派型”“舒(shu)适快(kuai)捷型”等(deng)等(deng),这(zhei)(zhei)种定位(wei)方法,酒(jiu)店往(wang)往(wang)强调 产(chan)品(pin)的(de)一(yi)种属性。根(gen)据质量(liang)和价(jia)格定位(wei):价(jia)格与质量(liang)两者(zhe)变化可以创造出产(chan)品(pin)的(de)不(bu)同定位(wei)。质量(liang)取决(jue)于(yu)产(chan)品(pin)的(de)原(yuan)材料或生产(chan)工艺及(ji)技术,价(jia)格反映其(qi)定位(wei),这(zhei)(zhei)就是常(chang)说的(de)“优质优价(jia)”,“劣质低价(jia)”反映产(chan)品(pin)定位(wei)思路。

交(jiao)通的(de)(de)(de)(de)因素(su)。在确定(ding)拟(ni)建酒(jiu)(jiu)(jiu)(jiu)店(dian)的(de)(de)(de)(de)地(di)(di)理位(wei)置(zhi)时,投资者必(bi)须(xu)(xu)考虑(lv)酒(jiu)(jiu)(jiu)(jiu)店(dian)与需求客(ke)源产生点之间(jian)的(de)(de)(de)(de)距(ju)离以(yi)及当地(di)(di)的(de)(de)(de)(de)交(jiao)通方式。就目前(qian)的(de)(de)(de)(de)交(jiao)通方式来(lai)说主要是(shi)火车、汽车、飞机和(he)轮船。所以(yi)作(zuo)为快(kuai)捷(jie)酒(jiu)(jiu)(jiu)(jiu)店(dian)来(lai)说,酒(jiu)(jiu)(jiu)(jiu)店(dian)就必(bi)须(xu)(xu)考虑(lv)以(yi)上与几个(ge)地(di)(di)方的(de)(de)(de)(de)距(ju)离,尽可能(neng)地(di)(di)在酒(jiu)(jiu)(jiu)(jiu)店(dian)竞(jing)争中争夺有利地(di)(di)位(wei)。另外值得注意(yi)的(de)(de)(de)(de)是(shi)酒(jiu)(jiu)(jiu)(jiu)店(dian)的(de)(de)(de)(de)客(ke)源除了外地(di)(di)的(de)(de)(de)(de)商旅(lv)人(ren)士外还有本(ben)地(di)(di)居民,因此(ci)在确定(ding)酒(jiu)(jiu)(jiu)(jiu)店(dian)位(wei)置(zhi)时,适当考虑(lv)当地(di)(di)居民入住(zhu)酒(jiu)(jiu)(jiu)(jiu)店(dian)的(de)(de)(de)(de)方便程度。

可见(jian)度。互联网(wang)时(shi)(shi)代的(de)(de)(de)J9九游会AG ,可以更便捷、更迅速的(de)(de)(de)进(jin)行(xing)酒(jiu)店(dian)(dian)预(yu)订(ding),例(li)如电话预(yu)订(ding)、网(wang)上预(yu)订(ding)等。但是(shi)对(dui)于客(ke)人来说,地(di)理位(wei)置(zhi)的(de)(de)(de)可见(jian)度仍然(ran)是(shi)影响酒(jiu)店(dian)(dian)选(xuan)(xuan)择(ze)的(de)(de)(de)一大因(yin)素。一般来说,城市中心(xin)酒(jiu)店(dian)(dian)分(fen)布(bu)于城市的(de)(de)(de)各(ge)个(ge)不同的(de)(de)(de)位(wei)置(zhi),旅游者(zhe)在自己(ji)几斤(jin)能承受和(he)允许的(de)(de)(de)条件下(xia),通常会选(xuan)(xuan)择(ze)他首先看(kan)到的(de)(de)(de)酒(jiu)店(dian)(dian)去住宿而不会花时(shi)(shi)间和(he)经历去寻找其(qi)他的(de)(de)(de)酒(jiu)店(dian)(dian)。只有做好(hao)(hao)酒(jiu)店(dian)(dian)物业(ye)的(de)(de)(de)选(xuan)(xuan)择(ze)才有可能避免(mian)酒(jiu)香也(ye)怕(pa)巷子深的(de)(de)(de)尴尬(ga)处境,做好(hao)(hao)酒(jiu)店(dian)(dian)物业(ye)选(xuan)(xuan)择(ze)才能为更多酒(jiu)店(dian)(dian)客(ke)人提(ti)供(gong)良好(hao)(hao)的(de)(de)(de)酒(jiu)店(dian)(dian)体验。

酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的形象定位(wei)就是(shi)确定酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)究(jiu)竟以哪种形象面对目标(biao)市(shi)场,其(qi)中包(bao)括(kuo)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的视觉形象和(he)(he)心(xin)理(li)形象,又包(bao)括(kuo)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的建筑外观,酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的名称、标(biao)志(店(dian)(dian)(dian)(dian)(dian)徽)、标(biao)准(zhun)(zhun)字体(ti)、标(biao)准(zhun)(zhun)颜(yan)色等(deng),心(xin)理(li)形象包(bao)括(kuo)酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的档次和(he)(he)星(xing)级等(deng)。酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)以何(he)种服(fu)务(wu)(wu)形式(shi)和(he)(he)标(biao)准(zhun)(zhun)为(wei)宾客提供(gong)服(fu)务(wu)(wu)产(chan)品,酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)的许多服(fu)务(wu)(wu)项目如大堂、客房(fang)、餐厅、酒(jiu)(jiu)吧和(he)(he)商务(wu)(wu)中心(xin)等(deng),都涉及不同的服(fu)务(wu)(wu)形式(shi)和(he)(he)质量标(biao)准(zhun)(zhun)的问题。酒(jiu)(jiu)店(dian)(dian)(dian)(dian)(dian)服(fu)务(wu)(wu)标(biao)准(zhun)(zhun)主要包(bao)括(kuo)服(fu)务(wu)(wu)态(tai)度、行为(wei)、语(yu)言、个性化服(fu)务(wu)(wu)等(deng)方面。

总体来说,市场(chang)定位的实质(zhi)是使本企业与其(qi)他企业严格区分(fen)开(kai)来,使顾客明显感觉和认识到(dao)这种(zhong)差别,从而(er)在顾客心目(mu)中占(zhan)有特殊的位置(zhi)。所以,连(lian)锁(suo)酒(jiu)店(dian)市场(chang)定位当然(ran)也是如(ru)此,找到(dao)自身(shen)的特点,那关于怎样精准定位市场(chang)问题自然(ran)也会(hui)迎刃而(er)解。